September 01, 2004
MOB Mentality
Posted by The Editors | 10:55 PM
Far from the convention-centric streets of Midtown, on Greenwich Street in Tribeca, a nascent political action committee launched its very first television ad Wednesday afternoon. At the Tribeca Film Center, Mothers Opposing Bush, a bipartisan coalition of American mothers who say they "didn't want to wake up in November 2004 to the same politics and policies we believe are unhealthy for our children and our planet," debuted "Edie," a 30-second ad produced by Main Street Communications.
Iris Krasnow, an Annapolis, Md., author and mother who said she and some friends launched the group after President Bush's declaration of victory in Iraq, chose a woman she calls "Mob mama supreme" as the star for the group's debut ad.
Edie Falco, perhaps best-known for her role as Carmela on the HBO hit series "The Sopranos," stars in the 30-second spot, which focuses on the difficulties families face today. In one scene, a mother frantically runs to a hospital, child in arms, only to find the emergency room closed; another shows images from the war in Iraq and notes the nearly 1,000 casualties.
"Mothers always put their children first," Falco closes the ad. "Mr. Bush, can you say the same?" She also encourages listeners to "join the MOB. How could you not?"
Begins a three-day run Friday during "Larry King Live" and will appear thrice during each episode. Krasnow added that the group hopes to take the ad to swing states like Ohio and Florida. When asked what the group would do after election day, Krasnow said she hopes to get involved in international efforts, such as providing AIDS-inflicted African mothers with medicine. "The MOB is in business forever," she concluded.
Who's going to argue with the mob, after all? -- From Meg Kinnard, NationalJournal.com
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